Get your hands on – Instead of competing with other products, simply showing a windows user interface – we created experiences based on what VAIO customers tend to use their notebooks.
Far distance attraction – intended to attract potential buyers. We suggested creating a campaign that involves VAIO into the daily life of the customer.
Look inside – a buying decision is mostly made by technical specifications. We condensed this rather dull information in visually easy to read categories and filled them with real world meaning.
