As OE and aftermarket supplier, TRW is delivering products to nearly all car manufacturers. Like other suppliers, TRW likes to show their products in actual use – therefore inside a car. As it would require agreements with automobile manufacturers and also would prioritize one of their customers over others, TRW decided to go with their own car model on our suggestion. A car as a symbol of status and individuality generates emotions compared to a product like a brake disk.
After successfully using a sport coupe for their communication quiet a while, it was time to expand their line up to different classes. We designed a new fictional City Car, a sporty SUV and updated the existing Coupe design with a new look.
